Introduction of company logo and service name logo
Table of Contents
1: Company logo
2: Service name logo
3: Helping limit climate change and bridging the travel divide
1: Company logo
One year has passed since the establishment of EDO KAGURA Corporation on 7 December 2021. We recently made the company logo and the logo for the service name NINJA KOTAN.
For the company logo, EDO KAGURA Corporation asked a designer to create a logo with the image of a “Kagura costume.” Our services enable travelers not to carry checked baggage on board their planes. Travelers can reduce CO2 emissions significantly by zero-checked baggage. We chose black-green with the image of a deep forest, as our services contribute to sustainable travel and can help limit climate change.
Kagura is a song and dance performance dedicated to the gods in the Japanese Shinto religion. Kagura has a history of more than 1,000 years. The shrines where Kagura is dedicated characterized architectural style as “simplicity.” Our services are also characterized by “simplicity,” as we procure clothing and other necessary items locally (in Japan). So that travelers don’t have to carry large luggage. We believe that there is “Nothing Beats Simplicity.” With this “simple” travel style, we hope to bridge the travel divide, a social issue faced by people with mobility difficulties, such as the elderly, people with disabilities, and families with children.
2: Service name logo
The logo for the service name NINJA KOTAN is a picture of an owl inspired by Ainu patterns. We incorporated the Ainu pattern into the logo design because KOTAN means “Village” in the Ainu language. The owl is also the guardian deity of the Ainu people. And the owl is considered a “bird of good luck” worldwide. Like the company logo, we choose black-green to reflect the forest image.
We already registered our service name NINJA KOTAN as a trademark.
3: Helping limit climate change and bridging the travel divide
We want to bring happiness to many people as possible by helping limit climate change and bridging the travel divide. Our company logo and the logo of our service name reflect this desire.