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Embrace Traditional Japan: Samue Rental for Artisans and Zen Experiences

Embrace Traditional Japan: Samue Rental for Artisans and Zen Experiences  Embark on a unique journey into the heart of Japanese tradition with our Samue Rental for Artisans and Zen Experiences. This adventure offers an unparalleled opportunity to connect with the rich cultural heritage of Japan through attire that is steeped in history. Samue, with its serene colors and functional design, has traditionally been worn by Zen temple workers and is favored by craftsmen for its ease of movement and timeless style. It’s your gateway to a genuine immersion into Japanese culture, whether you’re participating in a traditional craft-making workshop, engaging in Zen meditation, or simply exploring the historic streets of places like Kagurazaka.  Deepen Your Experience with Authentic Attire Adorning yourself in samue, just as artisans and monks do, not only aligns you more closely with Japanese traditions but also ensures your moments are beautifully captured, enhancing the visual appeal of your workshop and Zen meditation experiences. It allows you to authentically step into the roles of those who have been the custodians of Japan’s cultural legacy. The samue connects you more deeply to these age-old practices, offering a richer, more meaningful engagement with each activity. The design of theread moreEmbrace Traditional Japan: Samue Rental for Artisans and Zen Experiences

Discover the Magic of “Japanese Wood Block Prints Experience in Tokyo”

Dive into the World of Sharaku through “Japanese Wood Block Prints Experience in Tokyo” The vibrant city of Tokyo offers a unique opportunity to immerse yourself in the world of traditional Japanese woodblock prints, a technique that has captivated art lovers for centuries. Toshusai Sharaku stands out as a mysterious and influential figure among the illustrious names associated with this art form. Known for his dramatic and expressive portraits of kabuki actors, Sharaku’s works continue to fascinate art historians and enthusiasts eager to connect with Japan’s rich cultural heritage.   Experience Sharaku’s Legacy at Takahashi Studio – Tokyo’s Oldest Ukiyo-e Studio At the heart of Tokyo lies Takahashi Studio, the oldest ukiyo-e studio in Japan, where the spirit of Sharaku is alive and thriving. This venerable establishment offers visitors the chance to own a piece of history, with authentic reproductions of Sharaku’s woodblock prints crafted by skilled artisans. Each print reflects the meticulous detail and passion that Sharaku infused into his original works, making it a treasured addition to any art collection. But Takahashi Studio offers more than just the chance to purchase these timeless pieces. It invites you to step into the shoes of a ukiyo-e artist through aread moreDiscover the Magic of “Japanese Wood Block Prints Experience in Tokyo”

Exploring Tokyo and Kagurazaka Through Their Old Place Names

  Do You Know Why Tokyo Is Called “Tokyo”? Have you ever wondered why Tokyo is named “Tokyo”? Even many Japanese people pause to think when asked this question. Let’s delve into the answer and explore the origins of Tokyo and Kagurazaka through their old place names. Tokyo” is written in Kanji as “Eastern Capital (Kyo),” signifying a capital established in the east. This differentiates it from “Kyoto,” the former capital, which means “Capital City. Before being renamed “Tokyo” in September 1868, it was known as “Edo,” a period ruled by samurai. In today’s terms, the Edo period could be considered the Tokyo era. Do You Know the Origin of the Name “Kyoto”? On the other hand, “Kyoto” is written as “Capital City” in Kanji, reflecting its status as the emperor’s residence and the nation’s capital in East Asia historically. The oldest document referring to the then newly relocated capital in Heian-Kyo as “Kyoto” dates back to 988 in the “Owari no Kuni Gunji Kosho Et Al. Resolution.” Before Heian-Kyo, the capital was in Heijo-kyo (present-day Nara) from 710 to 784, which was referred to as Nanto or “Southern Capital” in contrast to the northern location of Heian-Kyo. The termread moreExploring Tokyo and Kagurazaka Through Their Old Place Names

Do You Feel Lonely Without Conversations with Locals?

Do You Feel Lonely Without Conversations with Locals? Your Solution is ‘Communication through Traditional Japanese Crafts’   Discovering ‘Communication through Traditional Japanese Crafts’ Travel is not just about discovering new places; it’s also about seeking connections that leave a lasting impression on our hearts. Yet, language barriers and cultural differences often hold many travelers back from interacting with locals. So, how can we bridge this gap? The answer lies in ‘Communication through Traditional Japanese Crafts.’ Engaging in traditional Japanese crafts allows for a profound connection with local artisans and their culture. These experiences offer more than just learning a skill; they provide insight into the creators’ background, philosophy, and the history of the land. From ukiyo-e painting, zazen (Zen meditation), and Kumihimo braiding to iaido (samurai swordsmanship), dyeing techniques, geisha experiences, and Kigumi (Woodworking Joints), all these provide new forms of communication.     Enhancing Your Travel Experience with Traditional Crafts Through ‘Communication through Traditional Japanese Crafts’, travelers can experience communication beyond words. For example, in a ukiyo-e painting workshop, you not only learn delicate techniques but also, by speaking directly with the artisan, deepen your passion and understanding of Japanese culture. Similarly, a zazen experience allows you to findread moreDo You Feel Lonely Without Conversations with Locals?

Discover the Best Japanese Restaurants in Shinjuku, Tokyo: A Gourmet Journey in Kagurazaka

  Kagurazaka: Shinjuku’s Hidden Gourmet Gem Nestled in the heart of Tokyo, Kagurazaka stands as a testament to Japan’s rich culinary tradition, boasting about 500 dining establishments. This premier entertainment district is not just famous for its quantity but also for its quality, with over half of its restaurants featured in the Michelin Guide, making it a significant contributor to Shinjuku Ward’s gourmet scene, accounting for about 8% of all Michelin-listed restaurants in Tokyo.   A Blend of Tradition and Modernity Historically renowned as a geisha district, Kagurazaka offers an exquisite blend of high-end ryotei (Japanese restaurants) and a plethora of Western dining options, thanks to the influence of the Tokyo French Institute. This unique combination has earned Kagurazaka the nickname ‘Japan’s Montmartre,’ attracting food connoisseurs worldwide with its irresistible cultural allure.    Embark on an Authentic Izakaya Tour Are you eager to delve into Kagurazaka’s hidden culinary treasures with a local guide? Despite its fame among Tokyoites, Kagurazaka remains largely undiscovered by foreign travelers. Join us on an exclusive izakaya tour to uncover local favorites and navigate the Japanese menu with ease, thanks to your knowledgeable guide.    Experience Kagurazaka’s Hospitality Culture Indulge in delectable food and drinks whileread moreDiscover the Best Japanese Restaurants in Shinjuku, Tokyo: A Gourmet Journey in Kagurazaka

Discover the Ultimate Geisha Experience in Tokyo

Discover the Ultimate Geisha Experience in Tokyo   In the heart of Tokyo lies a hidden gem where tradition meets the modern world: the Kagurazaka Geisha District. Established in the late Edo period, Kagurazaka has been a cornerstone of Japanese cultural heritage, offering an authentic “geisha experience in Tokyo” that is both rare and mesmerizing. This blog post invites you on a journey to explore the enchanting world of geishas in Kagurazaka, where history and artistry come alive. The Timeless Charm of Kagurazaka’s Geisha Kagurazaka’s geisha tradition dates back to 1788, evolving into one of Tokyo’s most prominent geisha districts by the 1930s. Despite the modern era, about 20 geishas continue to thrive here, engaging in local festivals and events, thus preserving the delicate art of shamisen, singing, and dancing that has captivated audiences for centuries. The “geisha experience in Tokyo” offered in Kagurazaka stands as a bridge between the past and present, allowing visitors to immerse themselves in a world of refined entertainment and hospitality known as ‘Omotenashi.’ A Unique Geisha Experience Awaits in Tokyo Would you like to step into the world where the geisha’s enchanting songs and dances offer a glimpse into Japan’s rich cultural tapestry? Kagurazakaread moreDiscover the Ultimate Geisha Experience in Tokyo

Discover the Art of Japanese Woodworking Joints: Kigumi Experience

Discover the Art of Japanese Woodworking Joints: Kigumi Experience   Explore the Precision of Japanese Woodworking Joints Kigumi Immerse yourself in the world of Japanese traditional techniques that have masterfully integrated natural materials like wood into architectural marvels, designed to withstand the forces of nature such as earthquakes and typhoons. These techniques have given rise to historic constructions like the Horyuji Temple, showcasing Japan’s rich architectural heritage.     UNESCO Recognition of Traditional Japanese Architectural Techniques In 2020, these traditional Japanese architectural techniques, celebrated as ‘Traditional skills, Techniques and knowledge,’ were honored as UNESCO Intangible Cultural Heritage. Among the 17 cultural heritages recognized by UNESCO, ‘Carpentry for Buildings’ stands prominently, with ‘wood joinery’ or Kigumi, playing a pivotal role. The Timeless Legacy of Kigumi in Japanese Architecture Back to the Asuka period (592–710), kigumi or wood joinery is a hallmark of Japanese construction, exemplified by the Horyuji Temple, the world’s oldest wooden structure. This method eschews metal hardware, relying instead on the intricate carving and fitting of wood, allowing structures like Horyuji Temple and Himeji Castle to endure for centuries.   Experience the Complexity and Precision of Kigumi At the “Kigumi Museum,” visitors have the unique opportunity to touch, assemble,read moreDiscover the Art of Japanese Woodworking Joints: Kigumi Experience

How to Experience the Timeless Charm of Ukiyo-e in Tokyo

How to Experience the Timeless Charm of Ukiyo-e in Tokyo: Inspired by Christie’s Record-breaking Auction     A New World Record for Hokusai On March 19, 2024, the world witnessed a historic moment in art history as a complete set of Thirty-six Views of Mount Fuji by Katsushika Hokusai fetched an astounding $3,559,000 at auction by Christie’s, setting a new world record for the artist. This monumental achievement surpassed the previous record set by Christie’s last year, highlighting the enduring allure of Hokusai’s masterpieces. The iconic image “The Great Wave off Kanagawa” by Hokusai achieved an impressive $693,000, while “Thunderstorm Beneath the Summit,” also known as “Black Fuji,” more than doubled its low estimate, achieving $214,200. Utagawa Hiroshige’s “Yellow Rose (Yamabuki) and Frogs” also soared, selling for over 16 times its low estimate at $32,760. Experience the Legacy of Ukiyo-e Art at Takahashi Kobo in Tokyo Nestled in the heart of Tokyo, Takahashi Kobo stands as the oldest Edo woodblock print studio in the country. Our commitment to preserving the tradition of ukiyo-e art extends to offering immersive ukiyo-e-making experiences for travelers seeking to delve into the rich cultural heritage of Japan. In addition to the ukiyo-e-making experience, participants canread moreHow to Experience the Timeless Charm of Ukiyo-e in Tokyo

写楽

Experience Ukiyo-e Making in Tokyo Before It Regains Attention

Experience Ukiyo-e Making in Tokyo Before It Regains Attention I visited the “Edo Woodblock Print: Publisher’s Work” exhibition organized by Takahashi Kobo (March 18th to 20th, 2024). The venue for this exhibition was the former residence of the renowned geisha singer Ichimaru. Takahashi Kobo is the oldest Edo woodblock print studio in Japan, where we offer ukiyo-e printmaking experiences. Established during the Ansei era (1855-1860), Takahashi Kobo (Studio) began as a printing studio and later expanded to include publishing. The “Edo Woodblock Print: Publisher’s Work” exhibition showcased a wide range of prints from the Edo period to contemporary works by modern artists, providing valuable insights. As part of this exhibition, Takahashi Workshop showcased a new initiative by transferring Edo-style art onto small plates made of Hasamiyaki pottery from Nagasaki Prefecture. Unfortunately, photography was not allowed, so I cannot share images of these remarkable works. I recommend visiting the exhibition in person to appreciate them fully. Edo woodblock printing is a unique Japanese technique involving multi-colored woodblock printing. It became popular as affordable prints for the common people during the Edo period, establishing the technique’s cultural significance. Edo woodblock printing involves a collaborative effort among four artisans: the painters (Eshi) whoread moreExperience Ukiyo-e Making in Tokyo Before It Regains Attention

Private Tokyo Samurai Experience in English: Embrace the Way of the Warrior

Private Tokyo Samurai Experience in English: Embrace the Way of the Warrior Discover the profound depths of Japan’s warrior traditions through an exclusive “Private Tokyo Samurai Experience in English.” Delve into the disciplined world of Iaido, the art of the samurai sword, at a dojo renowned for its historical legacy and esteemed techniques. Mugairyu: A Pillar of Samurai Swordsmanship Since 1693 Established in 1693, Mugairyu stands as a historic institution where the art of the sword converges with the essence of Zen. Tsuji Gettan, a descendant of the legendary Koga ninja, founded this school with enlightenment intertwined with every strike and stance. With origins deeply rooted in the Zen temple Kyukoji, Mugairyu’s philosophy, ‘The sword and Zen are one,’ embodies the path to spiritual and martial mastery. The Synthesis of Iaido: More Than Just Swordplay Mugairyu Iaido is a unique synthesis of precise swordsmanship and the fluid movements of Jikyoryu Iai. This discipline extends beyond mere combat; it is a meditative practice focusing on the smooth draw of the blade, embodying the readiness and composure of a samurai in every aspect of life. Experience the Strongest Swordsmanship School in Japan Embark on a “Private Tokyo Samurai Experience in English” atread morePrivate Tokyo Samurai Experience in English: Embrace the Way of the Warrior

Protect Japanese Traditional Crafts and Culture

Protect Japanese Traditional Crafts and Culture In an era where modernization often overshadows heritage, preserving traditional crafts and culture becomes more crucial than ever. Tokyo, a city known for its skyscrapers and cutting-edge technology, also holds the key to a treasure trove of Japanese heritage—offering an authentic artisan experience that not only delights but educates visitors about the importance of safeguarding these cultural gems for future generations. The Essence of Tradition in the Heart of Tokyo Nestled near the historic Edo Castle, in the charming Kagurazaka area with a history spanning over 400 years, lies the gateway to experiencing Japan’s rich cultural past. This area, once a hub for samurai residences, temple towns, entertainment districts, and shopping streets, now serves as the perfect backdrop for those looking to delve into authentic Japanese traditional crafts and culture. Our tours, guided by genuine artisans, monks, and geisha, stand in stark contrast to the tourist-centric shows found elsewhere. By participating in these experiences, you’re not just a bystander; you become an active preserver of history. From the delicate art of Ukiyo-e, the intricate braiding techniques, to the vibrant world of dyeing, each craft tells a story of Japan’s past, present, and future. Yourread moreProtect Japanese Traditional Crafts and Culture

Are Travel Experiences a Goal or a Means?

Are Travel Experiences a Goal or a Means? With the motto “value experiences over objects,” the needs of travelers have shifted from purchasing goods to experiencing activities. However, it’s essential to distinguish whether an “experience” serves as a goal or a means. For instance, activities like skydiving, paragliding, and rafting, which involve little conversation, clearly focus on enjoying the experience itself. On the other hand, experiences in crafts, cooking, and culture (such as Geisha experiences, Zazen, etc.) provide the activity and the joy of communication with artisans, cooking instructors, Geishas, and monks. It’s not just about consuming an experience but also about deepening relationships with the people behind it. This enriches travel by creating personal connections, making memories more lasting and the travel more meaningful. A primary complaint among foreign tourists in Japan is the scarcity of trash bins, but the second is the difficulty in communicating with staff at facilities (source: Fiscal Year 2019 “Survey on the Reception Environment for Foreign Visitors to Japan”). The communication barrier is partly due to Japanese people not being proficient in foreign languages. However, another reason for dissatisfaction is the reluctance of Japanese people to casually greet foreigners.   A primary complaint amongread moreAre Travel Experiences a Goal or a Means?

tezuma

Enjoy Authentic Japanese Magic and Geisha Experience in Tokyo

Enjoy Authentic Japanese Magic and Geisha Experience at the Same Time in Tokyo In the enchanting corner of Kagurazaka, Tokyo, lies a high-end traditional Japanese restaurant, ‘Yukimoto,’ where a unique event, ‘Tezuma Night,’ is set to unfold. This exclusive gathering offers an intimate encounter with two of Japan’s oldest traditions: ‘Tezuma,’ a form of Japanese magic, and the graceful hospitality of Geishas. What is Tezuma? Tezuma, or traditional Japanese magic, involves skillful sleight of hand techniques to make objects disappear and reappear. Unlike Western magic, Tezuma blends seamlessly with the aesthetics of Japanese tradition, encapsulating the unique beauty and worldview of Japan within its mysterious allure. Today, known as ‘Wazuma’, this art form is recognized as a national intangible cultural heritage. The Maestro of the Night: Taijyu Fujimaya The spotlight of the evening shines on Taijyu Fujimaya, a master illusionist and the foremost practitioner of Tezuma. Mentored by the legendary Tezuma master, Shinjiro Fujimaya, Taiki has garnered numerous awards in the realm of Japanese magic. His refined performance, a harmonious blend of tradition and innovation, has earned acclaim both in Japan and internationally, heralding a new era for traditional magic. An Evening with Kagurazaka’s Geishas: Enjoy Authentic Japanese Magic andread moreEnjoy Authentic Japanese Magic and Geisha Experience in Tokyo

Our article Accelerate Clothing Rental for Travelers in Tokyo

Our article Accelerate Clothing Rental for Travelers in Tokyo   We are thrilled to announce that an interview with our CEO, Shinya Yamada, was featured in the March 5, 2024, issue of ‘International Hotel Management,’ a magazine dedicated to supporting hotel and ryokan management. Our recent initiatives have been accelerating clothing rental options for travelers in Tokyo, showcasing our commitment to enhancing travel experiences with convenient services. Published on the 5th and 20th of each month, ‘International Hotel Ryokan’ is a specialized magazine with a circulation of approximately 5,000 copies. It is a great honor to have our interview featured in such a prestigious publication dedicated to hotel and ryokan management. The primary readership of ‘International Hotel Management’ includes ‘hotel and ryokan company managers, general managers, owners,’ ‘ryokan unions, tourism associations, municipalities, business groups,’ ‘financial institutions, asset management, accountants, real estate,’ and ‘lodging-related services (reservations, IT systems, guest room amenities, architectural design, etc.).’ The detailed breakdown of readership is as follows: business hotels 41%; city hotels 13%; resort hotels and ryokans 18%; related industries (travel, amenities, etc.) 15%; finance and real estate 5%; various organizations and educational institutions 1%, and others 7%. Source: International Hotel Management   In addition to offeringread moreOur article Accelerate Clothing Rental for Travelers in Tokyo

Kumihimo

Authentic Kumihimo Braiding Artisan Experience in Tokyo

Authentic Kumihimo Braiding Artisan Experience in Tokyo   Discover the Art of Kumihimo Braiding Kumihimo, a traditional Japanese craft of intricately braided silk threads, is a testament to the skill and artistry of its creators. Originating from China alongside Buddhism, it has been woven into Japan’s cultural and historical tapestry, serving various purposes, from decorative Buddhist cords to samurai weapon adornments. The Evolution of Kumihimo From its introduction to Japan, Kumihimo has seen a unique evolution, becoming an integral part of Japanese attire and ceremony while fading from its origins in China and Korea. This craft not only reflects the aesthetic sense of the samurai but also their spiritual discipline, intertwining with Zen meditation practices. Authentic Kumihimo Braiding Artisan Experience in Tokyo Would you like to delve into nearly 400 years of Kumihimo history and craft your own piece? At Domyo, one of the oldest Kumihimo studios established in 1652, you can explore the dual art of Kumihimo braiding and Zen meditation under the guidance of authentic artisans. Kumihimo at Domyo: A Historic Studio Domyo, with its main store in Ueno and a branch in Kagurazaka, offers a unique space for Kumihimo experiences, housing a museum and shop. Here, youread moreAuthentic Kumihimo Braiding Artisan Experience in Tokyo

Zazen

Private Zen Experience in Tokyo in English

Private Zen Experience in Tokyo in English   About Zen Zen signifies a state of calmness and undisturbed mind within Buddhism. Originating in China, Zen Buddhism has flourished in Japan, evolving into major schools such as Soto and Rinzai. Understanding Zazen In the Soto tradition, zazen, or sitting meditation, embodies simply sitting (Shikantaza). It’s seen not as a means to an end but the embodiment of enlightenment itself. The Rinzai school, however, incorporates koans (philosophical puzzles) into its practice, fostering a unique form of Zen dialogue through the presentation of one’s koan understanding. The practice of zazen in the Soto School is the prevalent image of ‘Zazen.’ The Soto School’s Legacy Founded roughly 800 years ago by Zen Master Dogen and Zen Master Keizan, the Soto School is a cornerstone of Zen Buddhism in Japan. It emphasizes perceiving the true nature of things and responding aptly, with zazen at its core. Dogen Zenji taught that all daily activities are Zen practice, advocating for the harmony of body, breath, and mind through sitting. Zen Meditation at Denchuji Temple Denchuji Temple, blessed by the third Tokugawa shogun, Tokugawa Iemitsu, offers a profound zazen meditation experience in English. With deep ties to theread morePrivate Zen Experience in Tokyo in English

写楽

Let’s go back in time to 400 years ago! Authentic Ukiyo-e Artisan Experience in Tokyo

Let’s go back in time to 400 years ago! Authentic Ukiyo-e Artisan Experience in Tokyo   Dive into the world of “Authentic Ukiyo-e Artisan Experience in Tokyo” and immerse yourself in Japan’s rich artistic heritage. Ukiyo-e, a celebrated genre of woodblock prints and paintings, flourished during the Edo period (1603-1868), captivating with its intricate designs and vibrant storytelling.   The Craftsmanship Behind Ukiyo-e Ukiyo-e creation was a collaborative effort involving artists, carvers, and printers. This division of labor enabled the mass production of prints, making art accessible to the broader public. The art’s hallmark was its multi-color printing technique, where separate woodblocks were used for each color, layered to produce depth and rich hues. Cultural Echoes Ukiyo-e art mirrored the era’s popular culture, depicting daily life, customs, and landscapes. Its historical significance extended beyond Japan, influencing Western art in the 19th century and contributing to the Japonism movement. Experience Ukiyo-e Firsthand: Authentic Ukiyo-e Artisan Experience in Tokyo Takahashi Kobo, Japan’s oldest Ukiyo-e studio, offers a unique opportunity to engage with this traditional art form. Under the guidance of authentic Ukiyo-e artisans, participants can create their own Ukiyo-e masterpiece, connecting with a craft that has enchanted audiences for centuries. Takahashi Kobo’sread moreLet’s go back in time to 400 years ago! Authentic Ukiyo-e Artisan Experience in Tokyo

Kagurazaka Geisha

Discover the Authentic Artisan Experience in Kagurazaka, Shinjuku

Discover the Authentic Artisan Experience in Kagurazaka, Shinjuku   In the heart of Tokyo, nestled near the historic Edo Castle, Kagurazaka offers a unique journey back in time. This vibrant district, established by the Tokugawa shogunate, is not just a testament to Japan’s rich history but also a living museum where you can engage directly with the artisans, monks, and geisha who have preserved their traditions for nearly 400 years. Engage with True Masters Imagine conversing with a real-life samurai or learning the art of Ukiyo-e from masters whose lineage dates back to the 17th century. Kagurazaka, a rare gem in Shinjuku, Tokyo, offers this and more. From the zen practices at Denchu-ji Temple, ongoing since 1628, to the intricate Kumihimo braiding at Domyo since 1652 and the exhilarating Samurai Sword training at Mugairyu since 1693, the area is a treasure trove of living history. A Portal to Japan’s Edo Era Kagurazaka’s streets, a blend of samurai residences, ancient temples, and vibrant entertainment districts, tell the story of a Japan that once was. This area, once a bustling temple town and pleasure quarter, has evolved while retaining its historical charm. At its zenith, Kagurazaka was home to over 700 geisha,read moreDiscover the Authentic Artisan Experience in Kagurazaka, Shinjuku

Geisha

Opened a Sales Site for Traditional Crafts and Culture Experience Tours

Opened a Sales Site for Traditional Crafts and Culture Experience Tours We are thrilled to announce the launch of our experience tour sales site, “ninjakotan-travel.com.” Our site offers “Authentic Artisan Experiences in Tokyo,” centered around the Kagurazaka area in Shinjuku. Our mission is to provide foreign travelers with deep, satisfying experiences connecting with Tokyo’s traditional artisans, monks, and geishas, fostering repeat visits, and contributing to preserving and continuing traditional crafts and culture. Furthermore, we aim to encourage foreign travelers who have enjoyed these traditional crafts and cultures to visit other regions of Japan such as Hokkaido, Miyagi, and Kagoshima, thereby promoting local tourism. Our unique experience tours are more than just tourist attractions; they are deep dives into Japan’s rich cultural heritage, guided by the true bearers of its traditions. From Ukiyo-e creation experiences to Zen meditation sessions, each tour offers an authentic journey through the essence of Japanese culture. Kagurazaka, with its 400-year history, provides the backdrop for many of our tours, allowing visitors to experience traditional crafts and cultures that have been preserved for 300-400 years. Once home to samurai residences and temple towns, this area now blends charming “Kagurazaka Geisha,” shopping streets, and French culture, making itread moreOpened a Sales Site for Traditional Crafts and Culture Experience Tours

Why Is International Flight CO2 Emissions a Blind Spot in Climate Change Issues?

Why Is International Flight CO2 Emissions a Blind Spot in Climate Change Issues?   Today is hot, isn’t it? It’s said to be 20°C in Tokyo, hard to believe it’s mid-February. Just yesterday, it was announced that the “Shikotsuko Ice Festival” had to cancel its ice sculpture display due to high temperatures. As a former Hokkaido resident, I find it unbelievable that ice sculptures would melt in mid-February. Considering such abnormal situations, shouldn’t we be taking the issue of climate change more seriously? Moreover, it’s essential to tackle it effectively. We’ve often discussed how reducing luggage on airplanes can significantly cut CO2 emissions. In fact, using international flights and making a round trip to and from Japan averages a CO2 emission of 138kg (when reducing luggage by 20kg). This is the average for round trips from New York, Singapore, and Taipei, which amounts to the average CO2 emission of a Japanese person for 28 days (with daily emissions being 4.9kg). Anyone can calculate the CO2 emissions of flights using the ICAO (International Civil Aviation Organization) Carbon Emissions Calculator (ICEC). Note that while a passenger’s CO2 emissions amount to 612kg, it’s an inevitable part of traveling by plane.   Sources: ICAOread moreWhy Is International Flight CO2 Emissions a Blind Spot in Climate Change Issues?

plane accident

Without Luggage, Escape from Plane Crashes Becomes Easier

Without Luggage, Escape from Plane Crashes Becomes Easier   In the airplane collision and fire incident at Haneda Airport on January 2, involving a Japan Airlines aircraft and a maritime patrol aircraft, all 379 passengers and crew members of the Japan Airlines plane managed to escape, an event that was reported internationally as a “miraculous escape.” This miraculous escape is attributed to the crew’s accurate evacuation guidance and the calm response of the passengers. A significant factor in the smooth escape was that passengers did not carry their luggage. During an engine trouble incident with a Japan Airlines aircraft at New Chitose Airport in February 2016, many passengers tried to escape with their luggage, leading to congestion in the aisles and chaos inside the aircraft. Although everyone managed to escape, attempting to take luggage could have led to a major disaster. Recently, I rode the Tobu Railway’s Spacia X express train, where I noticed large luggage from foreign tourists protruding into the aisle, obstructing the movement of the conductor and other passengers. In the event of an accident on this express train, such protruding luggage could have hindered escape, potentially leading to fatalities. Quick evacuation is crucial. The obstruction causedread moreWithout Luggage, Escape from Plane Crashes Becomes Easier

plum blossom

Our company will start a plum blossom Hanami tour with a photographer in February

Our company will start a plum blossom Hanami tour with a photographer in February   Spring in Japan is not only about cherry blossom viewing. Another emblem of spring is the plum blossom viewing, which also heals the hearts of visitors with its beauty and fragrance. Plum blossoms bloom from late January to late April, heralding the arrival of spring before the cherry blossoms, as the flowers of ‘early spring.’ The general language of plum blossoms includes ‘elegance,’ ‘nobility,’ ‘patience,’ and ‘loyalty,’ and the Japanese deeply love their grace. Plum blossom viewing in Japan can be particularly enjoyed in urban areas and historic sites. For example, the ‘Ume Matsuri‘ (Plum Festival) held at Yushima Tenmangu Shrine in Tokyo is an excellent opportunity to enjoy plum blossoms in the city center. In 2023, it was held from February 8th to March 8th, captivating visitors with the beautiful landscape created by the plum trees. The festival is scheduled for the same dates in 2024. Also famous is the ‘Mito no Ume Matsuri‘ (Mito Plum Festival) at Kairakuen in Ibaraki Prefecture, which took place from February 11th to March 19th, delighting visitors with numerous plum trees in bloom. The 2024 festival is scheduledread moreOur company will start a plum blossom Hanami tour with a photographer in February

Tsurugagroup

Business Alliance with Tsuruga Group, Leader in the Hotel Industry

Business Alliance with Tsuruga Group, Leader in the Hotel Industry Our company, EDO KAGURA Corporation, has established a business alliance with four companies of the Tsuruga Group (Tsuruga Resort Co., Ltd., Tsuruga Tourism Development Co., Ltd., Hotel Yamaura Co., Ltd., and Abashiri Hokuten no Oka Co., Ltd., hereinafter referred to as ‘Tsuruga Group’). We have commenced offering our accessible travel service for luggage and language, ‘NINJA KOTAN,’ to guests of the Tsuruga Group from January 1, 2024. Our collaboration extends to 11 lodging facilities of the Tsuruga Group, a top group in Japan’s hotel industry, which is a great honor for us. Today, we are pleased to introduce the Tsuruga Group. The Tsuruga Group was founded in 1955 with the establishment of the Akan Grand Hotel. Since then, overcoming many challenges, their ‘Akan Yuku no Sato Tsuruga’ won the ‘JTB 2001 Excellent Service Ryokan Hotel’ award, standing at the pinnacle among 4,600 inns nationwide. In 2006, it was ranked first overall in the ‘Top 250 Popular Onsen Ryokan Hotels Chosen by Travel Professionals,’ hosted by the Tourism News Agency, establishing the Tsuruga Group as a top-class lodging group in Japan. In 2009, they launched the ‘Zero Carbon Project’ and wonread moreBusiness Alliance with Tsuruga Group, Leader in the Hotel Industry

Sakura

Our company will start a cherry blossom Hanami tour with a photographer from March onwards!

Our company will start a cherry blossom Hanami tour with a photographer from March onwards! While the winter cold still lingers, a heartwarming event that symbolizes the arrival of spring is eagerly awaited in many parts of Japan. Yes, we’re talking about Japan’s cherry blossom season, the “Hanami” season. For foreign visitors looking forward to cherry blossom viewing in Japan, now is the perfect time to start planning. According to the Japan Meteorological Agency, the blooming of Hikanzakura (scarlet cherry blossoms) and Kanhisakura (cold scarlet cherry blossoms) was announced on Miyakojima Island, Okinawa Prefecture, on January 5, 2024. These early blooms herald the start of Japan’s lengthy cherry blossom season. Additionally, the Kawazu Cherry Blossom Festival in Kawazu Town on the Izu Peninsula will commence on February 1, 2024. Kawazu cherry blossoms, known for blooming from late January through February, offer an early glimpse of spring. In the heart of spring, Yoshino cherry trees will blossom across Japan. For instance, according to the bloom forecast released by Weather News on January 11th, the blooming of Somei Yoshino cherry blossoms in Tokyo is expected on March 17th. These trees are synonymous with spring in Japan and can be enjoyed in parks,read moreOur company will start a cherry blossom Hanami tour with a photographer from March onwards!

Craftsmen

The Key Attraction for Foreign Visitors to Japan

The Key Attraction for Foreign Visitors to Japan: Mastery of Craftsmanship   One special reason why tourism in Japan is unique for foreign visitors, I believe, is the deep-rooted ‘craftsmanship’ that is embedded in various aspects of Japanese culture and daily life. This craftsmanship is evident in many areas, making it an attractive element for those traveling from abroad. The delicacy of Japanese cuisine and the commitment to refining dishes like ramen and curry into a unique Japanese style are prime examples of this craftsmanship. Similarly, traditional wooden buildings constructed without nails and the punctuality of the train schedules illustrate a rigorous commitment to quality, efficiency, and functionality. According to the “Annual Report on the Consumption Trends of Foreign Visitors to Japan 2022,” the number one activity foreign visitors did during their trip to Japan was ‘eating Japanese food.’ This was followed by ‘shopping,’ ‘walking in bustling city areas,’ ‘drinking Japanese sake,’ ‘visiting nature and scenic spots,’ and ‘experiencing Japan’s historical and traditional culture,’ respectively. Excluding ‘visiting nature and scenic spots,’ most of these activities are related to ‘craftsmanship.’ ‘Shopping’ and ‘city walks’ often include buying precision blades and food samples popular among foreigners and visiting temples and shrines. Note:read moreThe Key Attraction for Foreign Visitors to Japan

Travel Divide

An Analysis of the “Travel Divide” (Summary)

An Analysis of the “Travel Divide” (Summary)   Table of Contents 1: The Cause of the ‘Travel Divide’ Isn’t Money or Time 2: Heavy Luggage Identified as a Key Factor in Reduced Travel Frequency 3: Decreased Travel Leads to Lower Dementia Risk and Significant Economic Benefits 4: Achieving the SDGs’ Goal of Leaving No One Behind in the Travel Industry   The ‘Travel Divide’ refers to the significant reduction in travel frequency among specific groups such as seniors, people with disabilities, and families with infants. This series has explored the background of the ‘Travel Divide,’ its impacts, and strategies for resolution.   1: The Cause of the ‘Travel Divide’ Isn’t Money or Time Data from 2019 shows a 34% decrease in domestic travel and a 72% decrease in international travel for those over 70. There’s also a significant reduction in international travel for people with disabilities and families with infants. The reasons for this decline in travel are intriguing. Source: JTB Travel Yearbook 2020 Source: JTB Travel Yearbook 2020   According to a 2018 survey by the Tourism Agency, the main reasons for not traveling were ‘lack of time’ and ‘household budget constraints.’ However, there is a negative correlation ofread moreAn Analysis of the “Travel Divide” (Summary)

End of Winter Sports: The Climate Change Crisis Threatening Ski Resorts

End of Winter Sports: The Climate Change Crisis Threatening Ski Resorts   Table of Contents 1: Snowfall Decline in Hokkaido: Almost 70% Notice the Change 2: Artificial Snow Machines in Hokkaido: A Necessary Response? 3: Solutions to Overcome the Crisis   1: Snowfall Decline in Hokkaido: Almost 70% Notice the Change Reflecting on the Hokkaido Newspaper series “European Climate Change: The Crisis in Ski Resorts,” it’s evident that climate change has a profound impact on ski resorts worldwide. European resorts, particularly in the French Alps, face closure due to insufficient snowfall, which may threaten around 71% of European resorts by century’s end. Hokkaido isn’t immune to this trend. According to a survey, 64.5% of ski resorts in the region report shortened seasons, and 67.7% have observed decreased snowfall, affecting the days with powder snow. The closure of La Sambuy ski resort in France after over 60 years in operation is a stark example, reflecting the significant impact on employees and related industries. The shift toward alternative summer activities and sustainable models is gaining momentum, but the challenges are daunting, underscoring the urgency to act now. 2: Artificial Snow Machines in Hokkaido: A Necessary Response? The Hokkaido Newspaper series highlights theread moreEnd of Winter Sports: The Climate Change Crisis Threatening Ski Resorts

Samue

Courage to Change: Achieving Significant Growth in a Shrinking Market

Courage to Change: Achieving Significant Growth in a Shrinking Market Recently, I had the opportunity to visit and learn from a company specializing in Samue, a type of traditional Japanese work clothing which has been gaining attention in the industry. In the past, like many other Japanese garment businesses, they relied on subcontractors for manufacturing and sold their products to traditional kimono stores. However, over the past 40 years, the kimono market has undergone significant changes. According to Yano Research Institute, the market plummeted from its peak of 1.8 trillion yen in 1981 to less than 200 billion yen in 2020. Faced with this drastic market change, the samue company, experiencing a decline in their wholesale clients, was forced to venture into the retail market. Retail required manufacturing tailored to detailed customer specifications. However, their three subcontractors found these changes to be too cumbersome and refused to adapt. As a result, the company was pushed to establish its own manufacturing facility. Selling samue under their own brand and expanding their market overseas, the company now enjoys a steady increase in sales. Eventually, all their subcontractors went out of business. From this visit, I was reminded of the importance of havingread moreCourage to Change: Achieving Significant Growth in a Shrinking Market

inbound visitors

The economic impact of the increased number of senior inbound visitors: An Analysis of the “Travel Divide” (7)

The economic impact of the increased number of senior inbound visitors: An Analysis of the “Travel Divide” (7)   This post is the final installment of our “Travel Divide” discussion. We will analyze the economic impact if the senior (elderly) segment of inbound visitors increases the number of trips they make. The proportion of inbound travelers by age group is 10% for those in their 50s and 5% for those in their 60s or older (according to the Japan Tourism Agency’s “2019 Annual Report on Spending Trends of Foreign Visitors to Japan“), a figure that may surprise many in the travel industry. The 85% of inbound travelers under the age of 40 indicate that a serious “travel divide” is occurring among inbound travelers. Sources: JTB Travel Annual Report 2020; Japan Tourism Agency, “2019 Annual Report on Consumption Trends of Foreign Visitors to Japan.   According to the United Nations State of World Population 2023, the percentage of the population aged 65 and over is 10% for the world and 20% for the more developed regions. The rate of inbound visitors in their 60s and over is 5%, which is still relatively small. On the other hand, Japanese domestic travelers inread moreThe economic impact of the increased number of senior inbound visitors: An Analysis of the “Travel Divide” (7)

lady

The Significant Economic Impact of Increased Travel Frequency Among Seniors: An Analysis of the “Travel Divide” (6)

The Significant Economic Impact of Increased Travel Frequency Among Seniors: An Analysis of the “Travel Divide” (6)   Our last post commented on how increased travel frequency can lead to greater happiness, reduced dementia cases, and lower social costs. This time, we will analyze the potential significant economic impact of increased travel frequency among seniors. First, let’s examine domestic overnight trips. Pre-pandemic data from 2019 shows that the average frequency of domestic overnight trips was 1.36 times per year for all age groups. However, this number drops to 1.16 times for people in their seventies and further to 0.64 times for those aged over eighty, according to the Japan Tourism Agency’s “2019 Travel and Tourism Consumption Trends Survey Annual Report.” This highlights a ‘Travel Divide’ among seniors. Source: Japan Tourism Agency “2019 Travel and Tourism Consumption Trends Survey Annual Report”   We analyzed a scenario where the travel frequency of seniors aged 70 and above increases. Based on the average travel expenditure of 57,973 yen for this age group, a 10% increase in their travel frequency could result in an economic impact of 150.2 billion yen, a 20% increase could lead to 300.3 billion yen and a 30% increase couldread moreThe Significant Economic Impact of Increased Travel Frequency Among Seniors: An Analysis of the “Travel Divide” (6)

seniors

Increased Travel Frequency May Lead to Happiness and Reduce Dementia: An Analysis of the “Travel Divide” (5)

Increased Travel Frequency May Lead to Happiness and Reduce Dementia: An Analysis of the “Travel Divide” (5) In this article, we explore how increasing travel frequency among seniors could significantly reduce societal costs. Previously, according to Sony Life’s ‘Senior Living Consciousness Survey 2023,’ we discovered that many seniors wish to travel. But why do people want to travel? Research conducted by Tohoku University’s Institute of Aging Medicine and the travel giant Club Tourism indicates that frequent travelers experience increased happiness. This research involved a survey of about 835 individuals around the age of 60 who participated in Club Tourism’s tours. The study, titled “Curiosity–tourism interaction promotes subjective wellbeing among older adults in Japan,” has been published on Nature’s website. According to this study, the ‘Subjective Happiness Scale (average score)’ was 4.55 for individuals who traveled more than 10 times a year, 4.34 for those who traveled 5-9 times, 4.52 for 3-4 times, 4.13 for 1-2 times, 4.09 for those traveling only once every 2-3 years, and 4.11 for those who hardly traveled at all. Assuming the annual travel frequency of individuals who traveled more than 10 times as 10, those who traveled 5-9 times as 7, 3-4 times as 3.5,read moreIncreased Travel Frequency May Lead to Happiness and Reduce Dementia: An Analysis of the “Travel Divide” (5)

Does Decreasing Travel Frequency Mean Seniors Don’t Want to Travel Anymore?: An Analysis of the “Travel Divide” (4)

Does Decreasing Travel Frequency Mean Seniors Don’t Want to Travel Anymore?: An Analysis of the “Travel Divide” (4)   Continuing our exploration of the ‘Travel Divide,’ we delve deeper into its causes. In our second and third installments, we verified that the reasons behind the ‘Travel Divide’ are not a lack of money or time but rather the possibility of ‘heavy luggage.’ This time, we explore why it is crucial to address the ‘Travel Divide.’ After all, if no one is troubled by its existence, then perhaps it is not a problem. Again, we consider the decline in travel frequency among seniors. According to the Cabinet Office, “72.6% of at-home physically disabled individuals are over 65,” indicating a close connection between seniors and people with disabilities. Furthermore, considering the global trend of an aging population, examining travel frequency among seniors is essential. ソニー生命の「シニアの生活意識調査2023」の調査で「現在の楽しみ」というアンケート調査があります。この調査は日本の50歳~79歳の男女1,000名に対する調査です。「現在の楽しみ」の1位は「旅行(39.9%)」でした。以下、2位が「テレビ/ドラマ(38.4%)」、3位が「グルメ(27.1%)」でした。2017年から「現在の楽しみ」という調査項目がありますが、旅行は7年全てで1位でした。従って、シニア(高齢者)は「旅行」に強く行きたいと思っていると言っていいでしょう。「旅行に行きたい」のに、「旅行に行けない(旅行回数が減少する)」ということは「トラベル・ディバイド」を解消すべき理由の一つです。 Sony Life’s ‘Senior Living Consciousness Survey 2023’ included a questionnaire about ‘Current Enjoyments.’ This survey, which involved 1,000 Japanese men and women aged 50-79, found that ‘Travel (39.9%)’ ranked first as the current enjoyment. This was followed by ‘TV/Drama (38.4%)’ and ‘Gourmet (27.1%).’ Since 2017, travel has consistently ranked first in this survey category every year. Therefore,read moreDoes Decreasing Travel Frequency Mean Seniors Don’t Want to Travel Anymore?: An Analysis of the “Travel Divide” (4)

Jump

Travel Industry Registration: Stepping into a New Era

Travel Agency Registration: Stepping into a New Era Our company, EDO KAGURA Corporation, proudly announces a new beginning as a regional travel agency (Tokyo Metropolitan Governor’s Travel Business Registration, Area – No. 8490) as of December 28, 2023. Our initial focus is on promoting the Shinjuku district and its surrounding areas. We aim to spread the allure of Japan worldwide by designing travel products tailored for international tourists. Furthermore, we seek to facilitate tourist flow to regions like Hokkaido, using Shinjuku, especially Kagurazaka, as a hub for travel and transportation information. This new registration in the travel industry presents an excellent opportunity to introduce Japan’s traditional crafts and culture to visitors. We intend to incorporate various traditional craft experiences from Shinjuku and other Tokyo areas into our tours, bringing Japan’s rich culture and history closer to travelers. We are also eager to share the unique values of Japanese spiritual culture, like Zen philosophy, and our simple way of life with the world. Integrating a clothing rental service into our travel products will reduce the baggage burden for travelers, offering a more comfortable travel experience. This innovative approach in the travel industry is a first in the world and aims toread moreTravel Industry Registration: Stepping into a New Era

clown

The Surprising Reason for Decreasing Travel Frequency?: An Analysis of the “Travel Divide” (3)

The Surprising Reason for Decreasing Travel Frequency?: An Analysis of the “Travel Divide” (3)   Continuing our exploration of the ‘Travel Divide,’ we seek to understand its underlying causes. In our previous article, we verified that the decrease in travel frequency among the elderly is not due to ‘money’ or ‘time.’ Surprisingly, it showed an inverse correlation. According to the ‘Travel and Tourism Consumption Trends Survey‘ published by the Japan Tourism Agency in 2018, the top reasons for not undertaking domestic overnight trips (for tourism and recreation) were ‘unable to take vacation due to work or other reasons’ (29.3%), followed by ‘financial constraints’ (26.4%), and ‘holidays not aligning with family or friends’ (21.0%). These top three reasons all relate to time and money. However, the fourth reason was ‘personal health reasons’ (18.1%). Therefore, this article aims to investigate the relationship between travel frequency and ‘physical fitness tests.’   Source: Japan Tourism Agency ‘Travel and Tourism Consumption Trend Survey, Q1 2018 Based on the ‘2022 Physical Fitness and Exercise Capability Survey‘ by the Japan Sports Agency, we calculated a ‘Physical Fitness Test Index’ using the age-specific scores of universally conducted tests: ‘grip strength,’ ‘sit-ups,’ and ‘sit and reach,’ for all ageread moreThe Surprising Reason for Decreasing Travel Frequency?: An Analysis of the “Travel Divide” (3)

No Time

Is Money or Time the Reason for Decreasing Travel Frequency?: An Analysis of the “Travel Divide” (2)

Is Money or Time the Reason for Decreasing Travel Frequency?: An Analysis of the “Travel Divide” (2)   Continuing our analysis of the ‘Travel Divide,’ I aim to delve into its causes, particularly the decline in travel frequency among the elderly. According to the Cabinet Office, ‘72.6% of at-home physically disabled individuals are over the age of 65,’ highlighting a close connection between the elderly and the disabled. Additionally, given the global trend towards an aging population, examining the travel habits of the elderly is of paramount importance. The ‘Market Research for Future Demand Stimulation – Survey Results on Tourism’ published by the Ministry of Land, Infrastructure, Transport and Tourism in 2014 presents a fascinating study. In this survey, the predominant belief amongst travelers (those who travel at least once) and non-travelers (those who do not travel at all) was that ‘travel is something one does when there is both time and money’—50.5% of travelers and 43.7% of non-travelers shared this view. Furthermore, the ‘Travel and Tourism Consumption Trends Survey‘ released by the Japan Tourism Agency in 2018 investigated the reasons why people did not engage in domestic overnight trips (for tourism and recreation purposes). The top reason for notread moreIs Money or Time the Reason for Decreasing Travel Frequency?: An Analysis of the “Travel Divide” (2)

elderly

How to Travel When You’re 100: An Analysis of the “Travel Divide” (1)

How to Travel When You’re 100: An Analysis of the “Travel Divide” (1) I am a huge fan of traveling. I have traveled over 200 times, both domestically and internationally. It’s safe to say that traveling is my favorite activity. I believe many others like me love to travel. My life goal is to continue traveling even when I’m 100 years old. However, it’s clear that the frequency of travel decreases for the elderly. Not just the elderly but also people with disabilities and families with infants and young children travel less frequently compared to the average. Is this a natural occurrence? I refer to the significant reduction in travel frequency among certain age groups and other demographics as the ‘Travel Divide.’ This term defines the disparity between those who can and cannot travel. It is a term inspired by the ‘Digital Divide,’ which refers to the disparity between those who have and do not have access to information and communication technologies like the internet.   Sources: JTB Travel Annual Report 2020, Tourism Academy, Wheelchair Travel   In the year 2019, before the COVID-19 pandemic, the decline in the average number of trips was evident: 34% for domestic trips byread moreHow to Travel When You’re 100: An Analysis of the “Travel Divide” (1)

Effective Ways to Avoid Long Taxi Wait Times in Japan

Effective Ways to Avoid Long Taxi Wait Times in Japan

Effective Ways to Avoid Long Taxi Wait Times in Japan Since the end of the COVID-19 pandemic, there has been a noticeable increase in foreign tourists to Japan, leading to long queues for taxi rides at many locations. This taxi shortage is especially prevalent at airports and tourist spots, where wait times can sometimes extend to several hours. A significant cause of this issue is the aging population of taxi drivers, compounded by a decrease in their numbers. From 2004 to 2022, the number of taxi drivers in Japan decreased by 31%, with the average age rising to 59 years. This age is significantly higher than the average age of 44.5 years across all industries in Japan, highlighting the severity of the aging issue among taxi drivers.   Source: National Federation of Auto Transport Workers Unions   Source: National Federation of Taxi and Hire Taxi Associations   Additionally, with the implementation of the “Work Style Reform Bill” in April 2024, which limits drivers’ working hours, the shortage of taxi drivers is likely to become even more acute. Although there is active discussion around alternative solutions like ridesharing, a definitive resolution has yet to be reached. In response, our company proposesread moreEffective Ways to Avoid Long Taxi Wait Times in Japan

climate change

Endorsing Carbon Pricing Proposals

Endorsing Carbon Pricing Proposals   Table of Contents 1: Endorsing Carbon Pricing Proposals 2: The Content of the Proposals 3: Recognizing the Significance of CO2 Emissions During Travel   1: Endorsing Carbon Pricing Proposals On December 5, 2023, the Japan Climate Initiative released the proposal “Carbon Pricing Proposals by the Members of the Japan Climate Initiative: Toward Simultaneous Achievement of 2030 GHG Emission Reduction Targets and Enhanced International Competitiveness.” As one of the 186 organizations (including 140 corporations, 9 municipalities, and 37 organizations & NGOs), our company has endorsed these proposals. Major corporations such as 61 companies listed on the Tokyo Stock Exchange Prime and cities like Omi-Hachiman, Kawasaki, Kyoto, Sapporo, Setagaya, Tokyo, Toyonaka, Hamamatsu, and Musashino have also expressed their support. 2: The Content of the Proposals This proposal aims to introduce carbon pricing able to halve greenhouse gas emissions by 2030 in Japan, paving the way for its internationally competitive economy. To this end, this proposal calls for six principles including the following that should be fulfilled in the future design of the system, improving the current government proposal. ・Bringing the schedule of the introduction forward to around 2025 ・Aiming sufficient carbon price in 2030 such as USDread moreEndorsing Carbon Pricing Proposals

airplane

Do you know the biggest CO2 emitter when traveling?

Do you know the biggest CO2 emitter when traveling? Do foreign tourists know what activity contributes the most to CO2 emissions while traveling in Japan? It’s air travel. While it’s not surprising that airplanes emit a lot of CO2, it often goes unnoticed that luggage (20kg) can contribute to emissions four times higher than an entire week’s stay in Japan. For example, a round trip from Narita Airport to New York, Singapore, and Taipei produces CO2 emissions of 942kg, 594kg, and 147kg for a passenger. The average for these three cities is 612kg. In contrast, the CO2 emissions for luggage (20kg) for these cities are 244kg for New York, 114kg for Singapore, and 55kg for Taipei, making up 18-26% of the total emissions from passengers (data sourced from ICAO’s “CARBON EMISSIONS CALCULATOR”). The average for these cities’ luggage emissions is 138kg.   Source: ICAO’s “CARBON EMISSIONS CALCULATOR,” National Institute for Environmental Studies, Japan   On the other hand, the CO2 emissions for a 7-day stay in Japan are only 34kg. This figure is calculated based on the average household CO2 emissions of 4.9kg per day by the National Institute for Environmental Studies, Japan. The average luggage emission of 138kg forread moreDo you know the biggest CO2 emitter when traveling?

How to Overcome Inconveniences in Japanese Business Hotels: Tips on Card Keys and Refrigerators

How to Overcome Inconveniences in Japanese Business Hotels: Tips on Card Keys and Refrigerators Hotel card keys may seem convenient, but they can be troublesome. Often, removing the card key turns off all room power, making it impossible to charge electronic devices while out. To resolve this, insert a different card, like a point card, instead of the key when leaving. Some hotels require a long key to be inserted for power. In such cases, I recommend inserting a toothbrush when going out. Be aware that in some hotels, the refrigerator power is off at check-in for energy saving. Ensure it’s on, or your drinks won’t cool. Japanese business hotels are functional and convenient, but knowing these tips about card keys and refrigerators can make your travel even smoother!

One-Man Trains

Let’s Learn How to Board One-Man Trains

Let’s Learn How to Board One-Man Trains Boarding and alighting from local trains in Japan can be quite different from doing so in major cities, and often, there are only Japanese signs, making it very inconvenient for foreign tourists. Indeed, in the Japan Tourism Agency’s 2019 survey on “Acceptance Environment for Foreign Visitors to Japan,” 50% of foreign tourists responded that they had trouble with local trains. Additionally, in the same survey, only 8% of tourists found local public transportation convenient. Especially inconvenient are one-man trains, which operate differently from regular trains. Many local trains in Japan are one-man due to the few passengers, meaning only one driver is on board. Often, only the first carriage (the one at the front of the train’s direction) has doors that open and close. Also, on a one-man train, you must press a button to open the door when boarding or alighting. When boarding, just like on a bus, you take a numbered ticket, and when getting off, you put the ticket and fare into the fare box. If you’re using a one-man train, always try to board the first carriage for ease. However, whether you board from the front or rear doorread moreLet’s Learn How to Board One-Man Trains

Hokkaido University

Awarded the title of “Startup Launched at Hokkaido University”

Awarded the title of “Startup Launched at Hokkaido University” We, EDO KAGURA Corporation, have been honored with the title of “Startup Launched at Hokkaido University” from Hokkaido University. The system of awarding titles to “Startup Launched at Hokkaido University” was established to support startups that were founded to implement the research achievements of Hokkaido University into society. It is a great honor for us to be recognized as a member of the Hokkaido University Ecosystem, a national university. Our company aims to realize accessible and sustainable “Ultimate Luggage-Free Travel” for foreign tourists through our clothing rental service and pre-travel concierge. Furthermore, we seek to eliminate physical barriers (luggage) and informational barriers (Japanese language) to create a travel style that requires nothing but a passport and smartphone. In addition, we are committed to significantly reducing CO2 emissions from airplanes by reducing luggage, thus contributing to limiting climate change. As part of this effort, we have joined the “Japan Climate Initiative.” The Japan Climate Initiative is a non-profit organization in Japan comprised of private companies, municipalities, NGOs, and citizens. Through “Ultimate Luggage-Free Travel,” we aim to realize accessible tourism, enhance convenience for travelers, and work towards attracting more foreign tourists to localread moreAwarded the title of “Startup Launched at Hokkaido University”

kkday

Our online store is now available at KKday Mall

Our online store is now available at KKday Mall   EDO KAGURA Corporation has opened a store in KKday Mall following our online store “Ninja Kotan.” We will continue to support foreign travelers by providing clothing rentals and free pre-travel concierge service in foreign languages to help them have a great travel experience, even in the countryside in Japan, where there are many stairs and hills and few foreign language displays. In addition, baggage reduction through clothing rental reduces the carbon footprint of travelers during their trip to Japan by approximately 20% (based on a 20 kg reduction in checked baggage). The daily CO2 reduction from baggage reduction is 16 to 42 times that of solar panels and electric vehicles, making it a significant contribution to climate change mitigation. KKday is a Taiwanese online booking site that sells local experiences and tickets to travel destinations. Offering more than 300,000 unique local experiences worldwide, KKday provides services that improve the convenience of travel planning by eliminating the need for travelers to arrange tours and tickets individually. The KKday Mall rental service offers two plans: “Stay-Based Clothing Rental” and “Specify the Type and Rent.” The “Stay-Based Clothing Rental” plan is the sameread moreOur online store is now available at KKday Mall

rail

Unhappy with Rental Cars? Solve Your Woes by Opting for Clothing Rental and Using Public Transport!

Unhappy with Rental Cars? Solve Your Woes by Opting for Clothing Rental and Using Public Transport!   Table of Contents 1: Stress-Free Travel 2: Freedom from Alcohol Restrictions 3: Everyone Can Enjoy the View 4: Reducing Fatigue 5: Deep Interaction with Locals 6: Conclusion   1: Stress-Free Travel Lightening Your Luggage and Enhancing Public Transport Convenience: Using a clothing rental service significantly reduces your luggage, making mobility smoother and more accessible for using public transport. In particular, traveling light makes it easier to get around in Japan’s regional train stations, where escalators and elevators are scarce. Moreover, among the 47 prefectures across Japan, 33 (70%) have an accessible rate of less than 50% (according to a 2021 survey by the Ministry of Land, Infrastructure, Transport and Tourism). Stress-Free Travel: A rental car in Japan can introduce unexpected challenges due to the opposite driving seat, different traffic rules, and potentially tricky conditions like snowy or mountainous roads. Utilizing clothing rental and public transportation frees you from these worries, allowing you to enjoy a relaxed and worry-free travel experience. Reduce the risk of traffic accidents and create richer travel memories.   2: Freedom from Alcohol Restrictions Public transportation allows you to enjoyread moreUnhappy with Rental Cars? Solve Your Woes by Opting for Clothing Rental and Using Public Transport!

Successfully Passed the Domestic Certified Travel Supervisor Examination!

Successfully Passed the Domestic Certified Travel Supervisor Examination!   Greetings to our valued customers and readers! I am thrilled to announce that Shinya Yamada (CEO of EDO KAGURA Corporation) has successfully passed the Domestic Certified Travel Supervisor Examination. The results were announced on October 20th. The Travel Business Law mandates this certification in Japan. Travel agencies and their representatives must appoint a Domestic Certified Travel Supervisor at each business location. This supervisor explains transaction conditions to clients and oversees travel business operations. I’m proud to report that my score was 92 out of 100 points, significantly surpassing the pass mark of 60. The pass rate for the 2023 examination was 35.7%. EDO KAGURA Corporation plans to apply for a travel registration following this achievement. Our pre-travel concierge services, including clothing rental, have been provided for free. After acquiring the travel business registration, we will offer these pre-travel concierge services as standalone paid services. We deeply appreciate your continued support for our services and hope to serve you better in the future!   EDO KAGURA Corporation CEO Shinya Yamada

car rental

Discover what car rentals and clothing rentals have in common and make new choices for your trip!

Discover what car rentals and clothing rentals have in common, and make new choices for your trip! Table of Contents 1: Freedom, Comfort 2: Convenience, Economy 3: No Hassle   1: Freedom, Comfort Do you know the commonalities between our traveler’s clothing rental and car rental services? There are indeed many. Understand these shared aspects and feel the convenience of our traveler’s clothing service. Freedom: Rental cars offer the allure of moving without being bound by public transport, allowing you to visit any place you desire. Similarly, clothing rental lightens your load, making moving stairs or slopes less burdensome and letting you see hidden local gems not found in guidebooks. Comfort: Traveling by rental car is comfortable and not influenced by the weather. Similarly, moving with only the essentials through a clothing rental means moving efficiently on rainy or snowy days without the need to deal with umbrellas.   2: Convenience, Economy Convenience: Rental cars can access locations inconvenient by public transport. Reducing luggage by clothing rental allows stress-free use of public transport. With a rental car, you can choose a 4WD to traverse mountain roads, for instance, selecting according to your purpose. With clothing rental, even if you’re planningread moreDiscover what car rentals and clothing rentals have in common and make new choices for your trip!

Attended the Japan Climate Action Summit 2023

Attended the Japan Climate Action Summit 2023 On October 6th, I attended the “Japan Climate Action Summit 2023” held at the Roppongi Hills Mori Tower 49F, “Roppongi Academy Hills Tower Hall.” The “Japan Climate Action Summit 2023” is an international conference discussing climate change mitigation, organized by the “Japan Climate Initiative: JCI,” of which our company is a part. At this international conference, various speakers, both from Japan and abroad, took the stage, including Razan Al Mubarak, UN Climate Change High-Level Champion for the UAE, COP28. Lively discussions ensued throughout the event. Panel discussions titled “Acceleration of Decarbonization,” “Collaboration and Co-creation for Decarbonization,” and “Top Leaders’ Session” took place, where experts discussed measures to combat climate change. While our company participated only as a single attendee this time, we are keen on promoting CO2 reduction by encouraging the idea of reducing the luggage loaded onto airplanes through clothing rental. Our service, clothing rental, has the potential to reduce checked baggage on airplanes and thereby significantly reduce CO2 emissions. Suppose every passenger had 20 kg of checked baggage. In that case, it’s estimated that CO2 emissions would amount to 145.1 million tons – surpassing the annual emissions of countries like Israelread moreAttended the Japan Climate Action Summit 2023

Dazai

Travel to Goshogawara City, Aomori Prefecture (2)

Travel to Goshogawara City, Aomori Prefecture (2)   Table of Contents 1: Itinerary to Goshogawara 2: Lunch and apple pie in Goshogawara 3: Excellent sushi and very popular izakaya 4: “Tsugaru Shamisen Kaikan” and “Shayokan” 5: Popular Chinese restaurant “Houtenyu” 6: “Tachineputa House” 7: Amazing Izakaya in Hirosaki   4: “Tsugaru Shamisen Kaikan” and “Shayokan” On the second day’s morning, I revisited Kanagi Station to listen to a live Tsugaru Shamisen performance at the Tsugaru Shamisen Kaikan. The Tsugaru shamisen is said to have originated in the Kanagi area. It was a powerful and excellent live performance. Afterward, I went to “Shayokan,” a 3-minute walk away. As mentioned earlier, “Shayokan” is known as the birthplace of Osamu Dazai (real name: Shuji Tsushima) and is designated as a National Important Cultural Property. It is also known as a luxurious residence; it was built in 1907 by Dazai’s father, Genemon Tsushima (who then served as a member of the House of Representatives and the House of Peers). The name “Shayoukan” is derived from Osamu Dazai’s best-selling novel “Shayou.   5: Popular Chinese restaurant “Houtenyu” After returning from Kanagi Station to Goshogawara Station, we decided to have lunch at Machinuka “Houtenyu,” as promisedread moreTravel to Goshogawara City, Aomori Prefecture (2)

sushi

Travel to Goshogawara City, Aomori Prefecture (1)

Travel to Goshogawara City, Aomori Prefecture (1)   Table of Contents 1: Itinerary to Goshogawara 2: Lunch and apple pie in Goshogawara 3: Excellent sushi and very popular izakaya 4: “Tsugaru Shamisen Kaikan” and “Shayokan” 5: Popular Chinese restaurant “Houtenyu” 6: “Tachineputa House” 7: Amazing Izakaya in Hirosaki   1: Itinerary to Goshogawara I went to Goshogawara City and exchanged with them and Tsugaru Railway to exchange opinions on attracting tourists. I also went sightseeing in Goshogawara City on that occasion, so I am posting a mini-trip. The itinerary to Goshogawara City is very far. I departed from Tokyo Station on the Hayabusa No. 1 at 6:32 a.m., arrived at Shin-Aomori Station at 9:49 a.m., transferred to the Ou Line, arrived at Kawabe Station at 10:29 a.m., moved to the Gono-Line, and arrived at Goshogawara Station at 11:05 a.m. The total trip took more than 4.5 hours. Also, even if you fly, if you take JAL Flight 141, leaving Tokyo Station at 6:15 a.m. and departing from Haneda Airport at 7:30 a.m., you will arrive at Goshogawara Station at 11:05 a.m. This journey takes more than 4.5 hours either by Shinkansen or airplane. Goshogawara is far away, so it mayread moreTravel to Goshogawara City, Aomori Prefecture (1)

霧

您想在下次旅行中到訪「日本隱藏的景點」嗎?

您想在下次旅行中到訪「日本隱藏的景點(Hidden Gems in Japan)」嗎?   目次 1: 我們已被Facebook群組「Hidden Gems in Japan(Travel and stay)」認證為「傑出貢獻者」 2: 使用我們的旅行前禮賓服務來計畫只屬於您的「日本隱藏的景點行程」 3: 我們一起去鄉郊地區觀光,尋找「日本隱藏的景點」嗎?   1: 我們已被Facebook群組「Hidden Gems in Japan(Travel and stay)」認證為「傑出貢獻者」 各位可能知道除電郵外,我們每天會在SNS(Facebook、Instagram)上發送各種英文和繁體中文的旅行信息。事實上我們已被Facebook群組「Hidden Gems in Japan(Travel and Stay)」認證為「傑出貢獻者(Top Contributor)」。 如果您對「Hidden Gems in Japan」感興趣,請務必查看我們的SNS(Facebook、Instagram)。 2: 使用我們的旅行前禮賓服務來計畫只屬於您的「日本隱藏的景點行程」 如各位所知,本公司提供服裝租賃和旅行前禮賓服務,其中旅行前禮賓服務是為旅客制定編排行程。而這項服務獲得了用戶92分的滿意度評價。所以請各位使用我們的旅行前禮賓服務來計畫只屬於您的「日本隱藏的景點行程」。此外,為慶祝我們的網上商店開業,我們為使用服裝租賃服務的顧客提供免費的旅行前禮賓服務。以下是我們計畫的八個範例行程。 相信不少旅客已經厭倦了東京、大阪、京都等日本著名的旅遊勝地,並想去其他地區旅遊。但現實的情況是,由於鄉郊地區的旅遊網站上缺乏外語資訊和交通換乘資訊,令很多想去鄉郊地區觀光的旅客望而卻步。事實上,根據日本觀光廳的調查顯示,92%的外國旅客認為在鄉郊地區的公共交通不方便,44%的人認為鄉郊地區沒有多語言標識不方便。所以如果我們能為各位消除這些不便,並通過我們的旅行前禮賓服務向您介紹當地的「日本隱藏的景點」,我們也會非常高興。   3: 我們一起去鄉郊地區觀光,尋找「日本隱藏的景點」嗎? 鄉郊地區旅遊業的另一個障礙便是車站的無障礙化進展緩慢。 與無障礙率較高的東京(94%)、大阪(83%)、京都(63%)相比,無障礙率低於50%的縣有33個(佔全國的7成)。這對於攜帶大件行李的旅客來說是非常不便的事情。因此,我們公司通過租賃服裝的方式實現「空手旅行」。我們的目標是希望讓前往鄉郊地區的旅客能更加方便地旅行,同時通過發現「日本隱藏的景點」,提高旅客的滿意度,促進當地經濟並維持當地的公共交通系統。 您想與被「Hidden Gems in Japan(Travel and Stay)」認證為「傑出貢獻者(Top Contributor)」的我們一起去鄉郊地區觀光,尋找「日本隱藏的景點」嗎?