Samue - NINJA KOTAN

Learn the difference by Samue: Zen vs. Mindfulness We want to discuss why samue transcends mere workwear and can also contribute to the inner peace sought by modern individuals. Samue traces its origins to the work attire worn in Zen temples. Zen refers to discerning the true nature and essence of things and responding to them correctly. Zen aims to achieve harmony of body, breath, and mind by stabilizing the body through sitting and focusing the mind. Wearing samue symbolizes an intimate connection to this Zen spirit. Steve Jobs Also Admired Samue Even Apple’s late Steve Jobs empathized with Zen, and it’s said that his iconic black turtleneck drew inspiration from samue. This demonstrates the influence and universality of samue. The simple design of samue, devoid of unnecessary decorations, helps calm the mind. When wearing samue, its simplicity can make one feel as if their mind is liberated. Putting on samue can evoke a sense of stepping into a quiet space away from the daily hustle and bustle. The lightness of samue seems to free the body and maintain a peaceful mind. With its simplicity, samue supports such mental states and leads to inner tranquility. The Simpleread moreLearn the difference by Samue: Zen vs. Mindfulness

11Jan, 20242023年12月28日

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Courage to Change: Achieving Significant Growth in a Shrinking Market

By ninjakotan

Courage to Change: Achieving Significant Growth in a Shrinking Market Recently, I had the opportunity to visit and learn from a company specializing in Samue, a type of traditional Japanese work clothing which has been gaining attention in the industry. In the past, like many other Japanese garment businesses, they relied on subcontractors for manufacturing and sold their products to traditional kimono stores. However, over the past 40 years, the kimono market has undergone significant changes. According to Yano Research Institute, the market plummeted from its peak of 1.8 trillion yen in 1981 to less than 200 billion yen in 2020. Faced with this drastic market change, the samue company, experiencing a decline in their wholesale clients, was forced to venture into the retail market. Retail required manufacturing tailored to detailed customer specifications. However, their three subcontractors found these changes to be too cumbersome and refused to adapt. As a result, the company was pushed to establish its own manufacturing facility. Selling samue under their own brand and expanding their market overseas, the company now enjoys a steady increase in sales. Eventually, all their subcontractors went out of business. From this visit, I was reminded of the importance of havingread moreCourage to Change: Achieving Significant Growth in a Shrinking Market