Major Misconceptions Among Foreign Tourists: Understanding and Preserving Japanese Traditional Crafts
On June 28, 2024, the Japan Tourism Agency released the “Survey on the Environment for Accepting Foreign Tourists in Japan.” The survey revealed a surprisingly optimistic perception of “traditional crafts” among foreign tourists, which was quite an eye-opener for me. It became clear that foreign tourists were not aware of the critical situation surrounding Japan’s traditional crafts. I sincerely hope that foreign tourists will correctly understand this crisis and lend their support to preserving these cultural treasures.
Survey Overview on Sustainable Tourism
In the survey, interest in sustainable tourism was high, with 68% of respondents stating that they chose Japan as a travel destination because they prioritized the ability to practice sustainable tourism. Additionally, reasons for considering Japan suitable for sustainable tourism included “Proper conservation of the natural environment and animal protection” (53%) and “Well-preserved cultural heritage and traditional crafts” (51%). Among Western tourists, “Well-preserved cultural heritage and traditional crafts” was the top response at 59%.
Source: Japan Tourism Agency
Areas for Improvement in Sustainable Tourism
Source: Japan Tourism Agency
This indicates that foreign tourists are entirely unaware of the critical situation surrounding “Cultural heritage and traditional crafts” and are overly optimistic about it. As I commented in a previous blog, the market for Japan’s traditional crafts continues to shrink, and their survival is threatened by issues such as a shortage of successors and materials.
Correctly Understanding and Preserving Japanese Traditional Crafts
First, please understand the critical situation of traditional crafts accurately. Then, by purchasing traditional crafts or participating in craft-making experiences at workshops, you can help protect these valuable cultural assets.
Our company also offers traditional craft-making experiences such as “Ukiyo-e (Edo woodblock prints)” and “Edo Some Komon.” Please join us for a craft-making experience and help preserve and sustain traditional crafts.
By understanding and addressing these misconceptions, foreign tourists can play a significant role in preserving Japan’s rich cultural heritage and traditional crafts for future generations.